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SAMAL DESIGN was created out of an experimental project in Spring 2012. The success of our virtual 3D-spectacle with a pixelated frame named 5DPI convinced us to take a step forward. A cement watch, a first in the watchmaking industry soon followed…


The inspiration of our collections is multiple - from art déco to urban constructivism and 80s videogames with a modern twist. Dzmitry comes from Belarus and studied in Italy before settling down in Paris. He used to design cars, and has an approach that combines technology and pure design. I (Henri) have worked for "Maisons de Couture".


We both wanted to be totally independent, responsible for the development of our products from their first drawing to their final distribution. We work with French ateliers that have a real know-how, are open to all our requests, and react

instantly to our modifications. The result is a genuine artful product, unlike any other. We aim at developing feel good spectacles. We want to put a big smile on the face of all our customers whatever their age, sex or origin.

Simply put, we launch frames we love, and hope to share our passion with others. Our glasses are 100% handmade in France by craftsmen of excellence. They can all be set with prescription lenses.





We showcase our collections all around the world: Milan, Paris,NY... Earrings and bracelets featuring geometrical shapes complete the assortment. We directly deal with retailers to provide the best possible prices and service.


Dzmitry Samal, Master Degree of design in Milan and former designer for RENAULT and ALFA ROMEO

Henri Courmont, Graduate school of management, work experience at CELINE and YVES SAINT LAURENT.

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